Dr. Annelie Schmittel
Vice President, Player Development, Philadelphia 76ers
Dr. Annelie Schmittel is Vice President of Player Development for the Philadelphia 76ers, she strives to engage and challenge athletes and their eco-system to maximize all aspects of their on-and off-court development throughout their athletic lifecycle and beyond. Prior to joining the Sixers, Annelie spent three seasons with the NFL's Oakland Raiders in the Player Engagement department. She received her PhD from the College of Journalism and Communications at the University of Florida, and holds a Masters of Science degree in Sport Management and two Bachelor of Arts degrees in Mass Communication: Broadcast Journalism and German Literature & Language from Winona State University. Annelie's primary research area is crisis communication in sports. She maintains secondary research interests in the influence of social media technologies in the sports environment (sports organizations, athletes, fans, media outlets), and athlete development. Annelie’s manuscripts have been published in some of the leading journals in sports, such as the Journal of Sports Media, the International Journal of Sport Communication and the Journal of Sports and Social Issues, as well as Visual Communication Quarterly.